Every year a reader can choose from perhaps TEN thousand new, well-written novels, but ONLY A FEW MAY BE privileged. Author name recognition, trendy genres, stellar reviews, or a publisher’s marketing budget often point our interest in one direction or another. Many writers who aren’t household names covet fame and money, but the stories that are born in their minds can’t always be shaped to meet the marketplace (if we even know what that sweet spot is). The author might think that his or her main character or plot has universal appeal, and the writing mechanics are solid, yet every story, every writing style, possesses its own DNA. If your child is born with blue eyes, they can’t be turned to brown. If blue eyes are out of fashion, so be it.
Michael R. French
Michael French is a graduate of Stanford University and Northwestern University. He is a businessman and author who divides his time between Santa Barbara, California, and Santa Fe, New Mexico.